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With Listing Power: The 11 Rules of Real Estate Success, noted entrepreneur Robert Palmer offers his valuable insights to real estate agents seeking to maximize their business. In concise, clear prose, he offers both new and veteran agents marketing strategies that cover everything from listing presentations to networking, referrals, and lead generation. Together, these techniques form a road map to help the agents of today harness the power of their listings, grow their brand, and take control of their leads. Using these same strategies, Palmer started a real estate business at the height of the 2007 market crash. Today, the Robert Palmer Companies umbrella is involved in the financing, marketing, and escrow of more than $5 billion in residential real estate.
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